INTERNATIONALIZATION
The development of a globalized economy has made the need for companies to open up to new international markets ever more pressing.
Through a correct internationalization strategy, companies have the opportunity to expand their range of action and their competitive advantage, reaching the point of intercepting new foreign interlocutors (companies and institutional bodies) and above all new potential customers.
It is a real adaptation process that the company carries out on the basis of the market and the reference environment in which it wants to fit.